ADVERTISEMENT POLICY
Effective Date: 1 September 2026
Duradarshi welcomes advertising and commercial partnerships that are consistent with applicable law, responsible communication, and the values of a credible news and media publication.
This Advertisement Policy explains the general principles applicable to advertisements and promotional communications appearing on the Duradarshi website and, where applicable, associated digital platforms.
1. Types of Advertising
Depending on availability and commercial arrangements, Duradarshi may offer advertising opportunities including:
- Display advertisements;
- Banner advertisements;
- Promotional placements;
- Sponsored content;
- Branded content;
- Event promotions;
- Classified or service advertisements;
- Digital campaign placements; and
- Other advertising formats agreed between Duradarshi and an advertiser.
Availability, placement, dimensions, duration, pricing, and technical specifications may vary.
2. Editorial Independence
Advertising does not automatically influence or determine Duradarshi’s editorial decisions.
Advertisers do not obtain editorial control over independently produced news reports, editorials, investigations, features, or other editorial content merely by purchasing advertising space.
3. Identification of Promotional Content
Where applicable, sponsored, branded, paid, or promotional material may be identified in a manner intended to distinguish it from independent editorial content.
Duradarshi supports a clear distinction between advertising and editorial content.
The Press Council of India has issued journalistic norms addressing advertising and matters such as paid news and the need for newspapers to appropriately scrutinise advertisements. Duradarshi seeks to follow applicable professional standards in this regard.
4. Advertiser Responsibility
Advertisers are responsible for ensuring that the information, claims, offers, representations, images, trademarks, and other materials supplied by them are:
- Accurate;
- Lawful;
- Properly authorised;
- Non-misleading;
- Free from unlawful infringement; and
- Compliant with applicable advertising and regulatory requirements.
Advertisers should have the necessary rights and permissions for all material supplied to Duradarshi.
5. Prohibited or Restricted Advertising
Duradarshi reserves the right to reject, remove, suspend, or modify advertisements that it reasonably considers to be:
- Illegal or unlawful;
- Fraudulent or deceptive;
- Misleading;
- Defamatory;
- Obscene or sexually explicit where prohibited;
- Hate-based or inflammatory;
- Discriminatory;
- Harmful or dangerous;
- In violation of intellectual-property rights;
- Impersonating another person or organisation;
- Promoting unlawful activities;
- Inconsistent with applicable advertising standards;
- Likely to cause public harm or deception; or
- Otherwise unsuitable for publication.
Duradarshi may also decline an advertisement at its discretion where publication could reasonably create legal, ethical, reputational, technical, or operational concerns.
6. Verification of Advertisements
Duradarshi may request supporting documents or information from advertisers where necessary to verify an advertisement or advertiser.
Submission of an advertisement does not guarantee publication.
Duradarshi may request modification or clarification before accepting an advertisement.
7. Advertisements and Endorsement
Publication of an advertisement does not necessarily mean that Duradarshi endorses, guarantees, recommends, or certifies the advertiser, product, service, offer, claim, or representation.
Readers should independently evaluate products and services before making purchasing or other decisions.
8. Third-Party Advertising Platforms
Some advertisements may be delivered through third-party advertising platforms or networks.
In such cases, advertising placement, targeting, cookies, tracking technologies, and related processing may be governed partly by the policies of the relevant third-party provider.
9. Advertising Enquiries
Businesses and organisations interested in advertising with Duradarshi may contact:
Duradarshi – Advertising Enquiries
Email: duradarshi@gmail.com
Phone: +91 94370 73030
For advertising proposals, please include:
- Organisation/brand name;
- Contact person’s name;
- Contact number;
- Email address;
- Type of advertisement required;
- Preferred campaign period;
- Approximate advertising requirements; and
- Any other relevant information.
Our team may contact you regarding available formats, specifications, pricing, and other commercial terms.
10. Advertising Rates and Commercial Terms
Advertising rates, packages, placement availability, payment terms, campaign duration, technical specifications, and other commercial conditions may be communicated separately to advertisers.
Duradarshi reserves the right to revise advertising rates and packages from time to time.
11. Cancellation or Removal
Duradarshi may suspend or remove an advertisement where:
- The advertisement is found to violate applicable requirements;
- The advertiser provides inaccurate or misleading information;
- Required supporting documentation is not provided;
- The advertisement generates a legitimate legal or compliance concern;
- The advertiser breaches agreed commercial terms; or
- Continued publication is otherwise considered inappropriate.
12. No Guarantee of Results
Unless expressly agreed in writing, Duradarshi does not guarantee a particular number of views, clicks, leads, enquiries, sales, conversions, or other commercial results from an advertising campaign.
13. Changes to the Advertisement Policy
Duradarshi may update this Advertisement Policy from time to time.
The latest version will be published on this page with the applicable effective date.
Effective Date: 1 September 2026